Senior Manager of Commercial Planning & Market Intelligence Senior Manager of Commercial Planning & Market Intelligence Get AI-powered advice on this job and more exclusive features. The Senior Manager of Commercial Planning & Market Intelligence is responsible for leading the strategic planning and execution of B2B marketing initiatives, leveraging market intelligence and business insights. This role acts as a key liaison between marketing, sales, and product teams to drive sustainable growth, identify business opportunities, and enable data-driven decision-making. Key Responsibilities: Develop and execute the B2B marketing strategy aligned with overall business objectives. Lead annual and quarterly planning cycles for B2B campaigns in coordination with sales and product teams. Build customer segmentation models, buyer personas, and targeted go-to-market strategies. Oversee market analysis, competitive benchmarking, and business intelligence reporting. Track and report marketing performance metrics (KPIs, ROI, conversion funnels, etc.). Support the creation of compelling value propositions and positioning in collaboration with sales and product. Identify market trends and deliver actionable insights to inform strategic decisions. Manage and optimize B2B marketing budgets through performance analysis and ROI tracking. Lead internal teams (when applicable) and manage relationships with external research or analytics vendors. Job Requirements: Bachelor’s degree in Marketing, Business Administration, Economics, Commercial Engineering or related field. 6–8+ years of experience in B2B marketing, strategic planning, or market intelligence roles. Proven track record in developing and executing strategic marketing and intelligence programs. Strong analytical skills and experience with BI tools, CRM platforms, and marketing automation. Excellent communication and leadership skills, with the ability to work cross-functionally. Proficiency in Excel, PowerPoint, and tools such as Salesforce, Power BI, Tableau (preferred). Advanced English proficiency (spoken and written). Must be willing to relocate to Costa Rica or Guatemala. Strategic thinking and business acumen Results-oriented and data-driven mindset Analytical thinking and ability to synthesize complex data Cross-functional leadership and influence Effective communication and stakeholder management Proactivity and continuous improvement mindset Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Management, and Sales Industries Staffing and Recruiting, Telecommunications, and Technology, Information and Media Referrals increase your chances of interviewing at Confidential by 2x Get notified about new Commercial Planning Manager jobs in Bogota, D.C., Capital District, Colombia . Bogota, D.C., Capital District, Colombia 3 months ago Bogota, D.C., Capital District, Colombia 2 days ago Bogota, D.C., Capital District, Colombia 8 months ago Associate II, Investigations Diligence and Compliance Bogota, D.C., Capital District, Colombia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr