Job Title: Search Specialist This role will be supporting all levels of the search department responsibilities for both SEM and SEO. This includes managing paid search campaigns on Google, and all other pay-per-click (PPC) marketing activities. - Effectively manage campaign expenses by staying on budget appropriately estimating monthly costs and reconciling any discrepancies that may arise. - Preparing detailed SEO/SEM performance reports - Follow optimization strategies that increase our clients' search engine results rankings - Create pages on websites that are built several different ways. - Collaborate with others within the search department to manage SEO strategy - Take the initiative to make your work more efficient - Finding or creating images to support written content - Manually publish GMB posts, and create website pages - Support the Google Ads team in daily administrative tasks. - Perform link building/outreach efforts - Monitor daily performance metrics to understand SEO strategy performance The ideal candidate will have a proven track record of success in SEM and SEO, with experience managing PPC campaigns across Google. They will also be well-versed in performance marketing conversion and online customer acquisition. Requirements - Proven SEM experience and success managing PPC campaigns across Google - Well-versed in performance marketing conversion and online customer acquisition - Continually current on trends and best search engine marketing practices - Experience generating SEM reports - Understanding of search engine algorithms and ranking methods - Experience with SEO industry programs, such as Google Analytics, Local Viking, Google Ads - Knowledge of keyword research and data mining tools - Able to complete competitive analysis of other companies within the industry - Comfortable analyzing high volumes of data on a daily basis - Familiarity with WordPress or other content management systems - Strong organizational, time management, and analytical skills - High verbal and written communication skills. Excellent writing and editing skills in English - Basic knowledge of HTML - Advanced Knowledge of analytics tools like Google Analytics - Familiarity with Data Studio We prioritize mental health, support women in leadership, offer opportunities to grow within the company, support learning and development, and provide health insurance/gym membership reimbursement upon tenure. About Us We're a distributed team working from around the world. We prioritize autonomy and ownership, allowing our team members to take full responsibility for their results. Benefits - Freedom and flexibility - Autonomy and ownership - Be helpful and dedicated - We prioritize mental health - We support women in leadership - Opportunities to grow within the company - We support your learning and development - Health Insurance/Gym Membership Reimbursement (upon tenure)