Job title: search specialist this role will be supporting all levels of the search department responsibilities for both sem and seo. this includes managing paid search campaigns on google, and all other pay-per-click (ppc) marketing activities. - effectively manage campaign expenses by staying on budget appropriately estimating monthly costs and reconciling any discrepancies that may arise. - preparing detailed seo/sem performance reports - follow optimization strategies that increase our clients' search engine results rankings - create pages on websites that are built several different ways. - collaborate with others within the search department to manage seo strategy - take the initiative to make your work more efficient - finding or creating images to support written content - manually publish gmb posts, and create website pages - support the google ads team in daily administrative tasks. - perform link building/outreach efforts - monitor daily performance metrics to understand seo strategy performance the ideal candidate will have a proven track record of success in sem and seo, with experience managing ppc campaigns across google. they will also be well-versed in performance marketing conversion and online customer acquisition. requirements - proven sem experience and success managing ppc campaigns across google - well-versed in performance marketing conversion and online customer acquisition - continually current on trends and best search engine marketing practices - experience generating sem reports - understanding of search engine algorithms and ranking methods...
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