Strategist for Digital Presence This role is pivotal in positioning content for visibility within search results and AI-powered search experiences. Main Responsibilities: - Audit and optimize global web properties for technical SEO, on-page SEO, and content performance. - Create standardized best practices that can be followed across the enterprise to ensure a solid foundation. - Develop and implement scalable SEO strategies across brand projects, product lines, regions, and business units. - Identify and resolve crawl issues, duplicate content, and site architecture inefficiencies. AI Search Optimization - Structure content for AI-readiness (e.g., featured snippets, voice search, Bing Copilot, Gemini, ChatGPT). - Implement and manage structured data across key content types (products, FAQs, medical conditions). - Collaborate with content teams to create concise, semantically rich, and machine-readable content. Analytics & Reporting - Monitor organic traffic trends, keyword rankings, and AI visibility metrics. - Use tools like Google Search Console, SEMrush, Screaming Frog, and ChatGPT/Bard integrations to identify opportunities. - Present performance insights and strategic recommendations to senior stakeholders. Required Skills & Qualifications - Five years of hands-on SEO experience, preferably at an agency, in healthcare, medtech, or regulated industries. - Proven success in reversing traffic declines and scaling enterprise SEO programs. - Deep understanding of structured data, semantic SEO, and AI search optimization. - Experience with enterprise CMS platforms (e.g., Adobe Experience Manager). - Proven track record of successful website launches. - Strong analytical skills and proficiency in SEO tools (e.g., Ahrefs, SEMrush, GSC, GA4, Adobe Analytics). - Familiarity with HMTL, JavaScript and relevant testing protocols. Benefits & Compensation We offer a competitive salary and flexible benefits package. Our commitment to employees' lives is at the core of our values. We recognize their contributions and share in the success they help to create. About Us We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.