Brand engagement Lead COPAC - GENFAR - I choose to take care of myself, I choose Genfar_ The search for a fulfilling and healthy life is possible. At Genfar, this is achieved through its people. People with different nationalities, roles, knowledge, and beliefs constantly strive to bring the best in the healthcare industry, with high-quality standards, to the entire society. At Genfar, we commit to offering equal opportunities for all people. We are an inclusive company that encourages cultural diversity. - _ Location: Bogotá, Colombia_ About the job Our Team: - At Genfar, we are leaders in the healthcare industry, providing the best quality medicines in Colombia, Peru, and Ecuador. When we seek to incorporate new talents into our team, we look for people with a high level of innovation, results orientation, agile and digital mindset, as well as a commitment to improving the quality of life of our patients._ - If your professional motivation is to grow in an industry that takes care of the health of those around you and pursues excellence and constant innovation, this is your opportunity!_ Main responsibilities: - Accelerate conversion at point of sales through strengthening the brand in the key stakeholder: dependents/pharmacy in all Genfar perimeter (COPAC)_. Support strategy and execution on pharmacy clerks communication campaigns - Follow of marketing activities through the sales force, point of sales visits, reports, etc. - Prepares information & results for performance committee for COPAC perimeter. - Supports brand plan process. - Control & execution of assigned A&P; - Co-responsible on the brand power KPI for Colombia, Perú and Ecuador - Interact regularly with Medical, regulatory, countries, digital etc. - Understanding of events internal policies. About you - Experience: _Experience in marketing and in managing advertising/BTL agencies. 2+ experience, with experience in marketing._ - Soft skills: - Customer oriented - Organized and good planning skills - Transversal cooperation - Results oriented. - Decision making - Act for change - Transversal cooperation - Technical skills: Digital knowledge. - Education: _Professional in Marketing, Business Administration, Finance, Industrial Engineering or administrative careers, focus in Marketing._ - Languages: Get to know more about our company at LI-LATAM At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.