**Job Scorecard** Reports to the President **Mission** The Senior Media Buyer's main purpose is to efficiently purchase advertising space or time across various platforms to promote a company's products or services, aiming to reach the target audience effectively within the allocated budget. **Outcome** **Row** **Outcome** **KPIs** **Measurement Method** **Target** **Timeframe** 1 Increase campaign ROI ROI percentage (Revenue - Cost)/Cost - 100 20% increase Quarterly 2 Grow brand awareness Brand awareness lift Surveys & digital brand mention tools 15% lift Bi-annually 3 Enhance lead generation Number of qualified leads Lead tracking software 30% increase Monthly 4 Optimize ad spend Cost Per Acquisition (CPA) Ad platform analytics Reduce by 10% Monthly 5 Increase website traffic Website visits Web analytics tools 25% increase Monthly **Key Responsibilities** - **Strategy Development**:Create and implement effective advertising strategies that align with the company's marketing goals, focusing on Google and Facebook platforms. - **Budget Management**:Manage and allocate budgets efficiently across campaigns to ensure optimal spend and achieve the highest return on investment. - **Campaign Management**:Set up, monitor, and optimize ad campaigns daily, making adjustments based on performance data and market trends. - **Performance Analysis**:Analyze campaign results against KPIs, generating detailed reports and insights for continuous improvement. - **Market Research**:Conduct ongoing research to understand target audience behaviors and preferences, adjusting strategies accordingly. - **Collaboration**:Work closely with other marketing team members and departments to ensure a cohesive advertising strategy and brand message. - **Innovation**:Stay updated with the latest trends and technologies in digital advertising to incorporate innovative practices into campaigns. - **Campaign Optimization**: Implementing and optimizing image assets, creating site links, creating promotional ads, increasing calls. **Key Competencies** - **Digital Advertising Expertise**: Deep understanding of Google and Facebook advertising platforms, including their algorithms, ad formats, targeting options, and bidding strategies. - **Analytical Skills**:Ability to analyze data, interpret campaign performance metrics, and make data-driven decisions to optimize ad spend and maximize ROI. - **Strategic Thinking**:Capability to develop and implement effective advertising strategies that align with the company's marketing goals and target audience. - **Budget Management**:Proficiency in managing advertising budgets, ensuring optimal allocation of resources across campaigns to achieve marketing objectives efficiently. - **Creative Problem-Solving**: Ability to creatively address challenges, identify opportunities for improvement, and implement innovative solutions to enhance campaign effectiveness. - **Communication Skills**:Strong verbal and written communication skills for articulating campaign strategies, presenting results to stakeholders, and collaborating effectively with team members. - **Attention to Detail**: Keen attention to detail in campaign setup, targeting, and optimization to ensure accuracy and effectiveness of advertising efforts. - **Adaptability**: Flexibility to adapt strategies and tactics in response to changing market trends, platform updates, and company priorities. - **Time Management**:Excellent time management skills to juggle multiple campaigns, meet deadlines, and prioritize tasks effectively. - **Continuous Learning**:Commitment to staying updated with the latest trends, tools, and best practices in digital advertising to continuously improve skills and campaign performance. **Core Values** - Keep Promises: We do what we say, on time. - Be Great: We give our best always. - Help Others: We put others' needs first and help them win. - Keep Learning: Always get better. - Think Ahead: We make choices that are good for everyone, now and later. **Job Description** **Who We're Looking For** - Passionate Senior Media Buyer with a love for creating and managing Google and Facebook ad campaigns. - This is a full-time remote position, perfect for someone who: ○ Loves digital advertising work and is committed to excellence in campaign management. ○ Has excellent people skills, integrity, and attention to detail. ○ Possesses a proactive mindset, constantly seeking new ways to improve and achieve results. - Eager to work 8 hours a day, 5 days a week during the night shift (9PM - 6AM PH Time) to align with our US clients. **Responsibilities**: - Develop and manage effective advertising campaigns on Google and Facebook. - Analyze and optimize campaign performance to achieve marketing objectives. - Efficiently manage budgets to maximize return on investment. - Stay updated with the latest digital advertising trends and technologies. - Collaborate with team members to ensure cohes