FT SENIOR MEDIA BUYER GOOGLE & FACEBOOK ADS BJ853

**job scorecard** reports to the president **mission** the senior media buyer's main purpose is to efficiently purchase advertising space or time across various platforms to promote a company's products or services, aiming to reach the target audience effectively within the allocated budget. **outcome** **row** **outcome** **kpis** **measurement method** **target** **timeframe** 1 increase campaign roi roi percentage (revenue - cost)/cost - 100 20% increase quarterly 2 grow brand awareness brand awareness lift surveys & digital brand mention tools 15% lift bi-annually 3 enhance lead generation number of qualified leads lead tracking software 30% increase monthly 4 optimize ad spend cost per acquisition (cpa) ad platform analytics reduce by 10% monthly 5 increase website traffic website visits web analytics tools 25% increase monthly **key responsibilities** - **strategy development**:create and implement effective advertising strategies that align with the company's marketing goals, focusing on google and facebook platforms. - **budget management**:manage and allocate budgets efficiently across campaigns to ensure optimal spend and achieve the highest return on investment. - **campaign management**:set up, monitor, and optimize ad campaigns daily, making adjustments based on performance data and market trends. - **performance analysis**:analyze campaign results against kpis, generating detailed reports and insights for continuous improvement. - **market research**:conduct ongoing researc...