ECOMMERCE STRATEGIST - (XY527)

Estorelabs


eStoreLabs: Data-Driven eCommerce Powerhouse We are a strategic advisory firm serving global enterprises and building online sales for brands. Our performance-based strategies deliver measurable results. Role Description - Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e-Retailers. - Develop data-driven eContent strategies for the client's multi-brand portfolio, tailored to multiple US-based FMCG eRetailer platforms and aligned with the client's brand identity and business goals. - Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Develop sound business recommendations for growth and identify areas for continuous eContent improvement. - Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy. - Build optimisation frameworks and briefs for eContent creation (product pages, A+ content, brand stores). - Lead strategic reviews and Insight presentations to internal teams and client stakeholders. - Stay current with organic eContent trends to come up with client business recommendations ahead of the competition. - Monitor Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space. - Translate client input and brand guidelines into actionable content and optimisation plans. - Analysis of past Seasonal periods and ongoing recommendations for future seasons. - Test & Learn - Collaborate on eContent consumer testing and provide inputs. - Deliver high-quality presentations to clients and convince them of your recommendations. - Develop eContent best practices and gold standard executions based on data-based Insights and knowledge of eContent trends. Requirements - 2–4+ years of experience in eCommerce, strategy, or digital marketing - ideally with CPG/FMCG clients. - Advanced English Level - at least C1 - Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar. - Strong skills in data analysis and performance reporting. - Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc. - Proven understanding of Amazon content formats (PDPs, A+, Brand Stores) and best practices. - Familiarity with eRetail media and how it integrates with content and strategy. - Ability to connect content execution with business outcomes (traffic, conversion, ROI). - High-level presentation skills - Strong proven analytical skills - Advanced xls knowledge preferred - Project management skills - Nice to have: - Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk). - Exposure to content syndication tools (Salsify, Syndigo). - Experience running content A/B tests or working with UX performance feedback. - Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart). - Familiarity with shopper behaviour research or zero-party data analysis. What We Offer - B2B contract or individual contract through Deel for international cooperation - 26 paid days off plus Bank holidays - International project opportunities - Exciting and friendly work environment - Flexible team collaboration without rigid rules - Training in eCommerce and development opportunities - Performance bonus - Shorter working day on Fridays Recruitment Process - Step 1 Analysis of received applications - Step 2: Meeting with HR (online) - Step 3: Recruitment interview with a Region Director (online) - Step 4: Preparing and presenting the recruitment task (online)

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