Content Strategist Role The role of a content strategist is pivotal in developing and implementing effective content marketing strategies, ensuring that our brand presence and client engagement are enhanced across the marketing funnel. Responsibilities: - Design, execute, and refine comprehensive content marketing strategies to cater to our target audience and drive business results. - Develop an editorial calendar to ensure timely and consistent delivery of high-quality content, aligning with our brand's vision and goals. - Generate engaging content for various mediums, including blogs, premium resources, and social media platforms, focusing on nurturing the top and middle stages of the marketing funnel. - Collaborate with cross-functional teams to integrate content workflows and leverage automation tools, such as HubSpot and HighLevel, to streamline processes and enhance efficiency. - Conduct keyword research, optimize on-page elements, and monitor keyword rankings using industry-standard tools like Moz and SEMRush. - Oversee social media content to boost engagement, connections, and brand awareness across platforms. - Produce high-quality content for agency projects and clients, showcasing expertise and creativity. Requirements: - Proven experience in content creation, with a track record of successful content strategies and implementations. - Deep understanding of SEO principles, including keyword research, on-page optimization, and analytics tool proficiency (Moz, SEMRush, etc.). - Expertise in social media management and engagement strategies, with a focus on building strong online communities. - Proficiency in content management systems (CMS) and marketing automation platforms, including WordPress and HubSpot/HighLevel. - Familiarity with agency tools, such as project management software (e.g., Asana), communication platforms (e.g., Slack), and productivity apps (e.g., Google Apps). - Strong communication, teamwork, and project management skills, with the ability to thrive in a dynamic environment. - Creative and strategic thinker capable of driving innovative solutions and adapting to changing circumstances. - High English proficiency (C1 level). Agency Tools: Familiarity with industry-standard tools is a plus.