Our organization is seeking a skilled Search Marketing Specialist. This individual will be responsible for managing paid search campaigns on Google and other pay-per-click marketing activities. Key responsibilities include: - Effectively managing campaign expenses by staying within budget, estimating monthly costs, and reconciling any discrepancies. - Preparing detailed performance reports on SEO/SEM metrics. - Developing strategies to optimize clients' search engine results rankings. - Creating content pages for websites with varying structures. - Collaborating with the Search Department and the organization to manage SEO strategy. - Initiating improvements in work processes. - Locating or creating visual aids to support written content. - Publishing GMB posts and website pages manually. - Supporting the Google Ads team with daily administrative tasks. - Performing link building and outreach efforts. - Monitoring daily performance metrics to evaluate SEO strategy effectiveness. Requirements include: - Proven experience in SEM and success in managing PPC campaigns across Google. - Strong knowledge of performance marketing conversion and online customer acquisition. - Staying current on trends and best practices in search engine marketing. - Experience generating SEM reports. - Understanding of search engine algorithms and ranking methods. - Experience with industry tools such as Google Analytics and Google Ads. - Knowledge of keyword research and data mining tools. - Able to complete competitive analysis of companies in the industry. - Comfortable analyzing high volumes of data daily. - Familiarity with WordPress or other content management systems. - Strong organizational, time management, and analytical skills. - High verbal and written communication skills with excellent writing and editing abilities in English. - Basic knowledge of HTML. - Advanced knowledge of analytics tools like Google Analytics. - Familiarity with Data Studio. Benefits of this role include: - Freedom and flexibility to work from anywhere. - Autonomy and ownership over projects. - Opportunities for growth within the organization. - Support for mental health and well-being. - Support for women in leadership roles. - Health Insurance/Gym Membership Reimbursement (upon tenure). Additionally: - This is a remote position available to applicants in South America or the Philippines. - Fluent English proficiency is required for written and spoken communication. - Applicants must be freelance, not part of another agency. Keyword: SearchMarketingSpecialist