E-815 - INDEPENDENT SEARCH MARKETING PROFESSIONAL

Our organization is seeking a skilled search marketing specialist. this individual will be responsible for managing paid search campaigns on google and other pay-per-click marketing activities. key responsibilities include: - effectively managing campaign expenses by staying within budget, estimating monthly costs, and reconciling any discrepancies. - preparing detailed performance reports on seo/sem metrics. - developing strategies to optimize clients' search engine results rankings. - creating content pages for websites with varying structures. - collaborating with the search department and the organization to manage seo strategy. - initiating improvements in work processes. - locating or creating visual aids to support written content. - publishing gmb posts and website pages manually. - supporting the google ads team with daily administrative tasks. - performing link building and outreach efforts. - monitoring daily performance metrics to evaluate seo strategy effectiveness. requirements include: - proven experience in sem and success in managing ppc campaigns across google. - strong knowledge of performance marketing conversion and online customer acquisition. - staying current on trends and best practices in search engine marketing. - experience generating sem reports. - understanding of search engine algorithms and ranking methods. - experience with industry tools such as google analytics and google ads. - knowledge of keyword research and data mining tools. - able to complete competitive analysis of companies in the industry. - comfortable analyzing high volumes...