This is a remote position. Schedule: Must be available to work Mondays-Fridays PST hours: 8am–5pm California time Role Overview We're hiring a data-driven Email Marketing & Lead Generation Specialist to help scale our outbound engine. You’ll be responsible for crafting and optimizing email campaigns, sorting and cleansing data, building lead lists, and using automation tools to increase reach and efficiency. You’ll work hand-in-hand with sales to fill the funnel with high-quality leads. This is a hands-on, tactical role with a strong emphasis on CRM hygiene, list accuracy, and outbound automation . You’ll need to be as comfortable in Salesforce and spreadsheets as you are writing a killer subject line. Key Responsibilities Email Marketing & Automation Plan, execute, and optimize outbound B2B email campaigns and nurture sequences Use tools like Clay , Apollo , or HubSpot to personalize and automate outreach Design split tests (A/B/C) to improve open/click/reply rates Segment lists based on ICP, engagement level, and lead score Build and maintain automated workflows for follow-ups and re-engagement Data Management & Lead Gen Scrape, filter, sort, and clean data from multiple sources to ensure lead quality Use Clay, Google Sheets, and enrichment tools to build verified lead lists Maintain CRM and campaign data hygiene in Salesforce Monitor bounce rates and ensure compliance with deliverability best practices Support enrichment of ICP definitions through data analysis Sales Alignment Collaborate with the sales team to refine lead targeting and qualification Build dashboards to track lead conversion, MQL to SQL flow, and pipeline velocity Help identify patterns in lead performance and iterate on outreach strategy Requirements Must-Have 2+ years in outbound marketing, lead generation, or sales ops Experience with Salesforce for campaign tracking and lead management Strong proficiency in tools like Clay , Apollo , HubSpot , or Outreach Ability to sort and cleanse data using Google Sheets, Excel, or similar Understanding of outbound automation workflows and CRM integrations Excellent writing and communication skills Highly organized and detail-oriented with a love for clean data Experience targeting SMBs or brick-and-mortar businesses Nice-to-Have Experience targeting SMBs or brick-and-mortar businesses Familiarity with enrichment APIs (e.g., Clearbit, clay Dropcontact) Light scripting or Zapier/Make experience for automation chaining Knowledge of CAN-SPAM and email deliverability best practices