RETENTION MARKETING EXPERT(LATAM) YU-665

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**Position**: Retention Marketing Expert **Location**: Remote LatAm **Working hours**: 40 hrs per week, 8 am - 5 pm PST **Salary Range**: Competitive salary Key Responsibilities Advanced Klaviyo Mastery - Architect and execute complex automation flows that maximize customer lifetime value across multiple touch points - Build sophisticated segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics - Create dynamic content systems that personalize experiences at scale based on customer preferences and behavior - Implement advanced triggered campaigns with complex conditional logic and multi-branch flows - Optimize deliverability, sender reputation, and inbox placement through technical best practices Strategic Retention Architecture - Develop comprehensive retention strategies that increase repeat purchase rates and customer lifetime value - Design and execute win-back campaigns, VIP programs, and loyalty-driven automation sequences - Create customer journey mapping and lifecycle optimization programs - Build predictive segments for churn prevention and revenue recovery - Implement cross-sell and up-sell strategies through intelligent product recommendation systems Performance Analytics & Revenue Attribution - Master advanced Klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement - Create custom reporting dashboards and KPI tracking systems for retention metrics - Conduct deep-dive analysis on campaign performance, customer behavior patterns, and revenue opportunities - Implement robust A/B testing frameworks for continuous optimization across all campaigns Technical Expertise & Platform Optimization - Manage complex integrations between Klaviyo and other marketing tools/platforms - Optimize database management, list hygiene, and subscriber lifecycle automation - Implement advanced personalization using Klaviyo's dynamic content and API capabilities - Troubleshoot technical issues and optimize platform performance for maximum efficiency - Stay current with Klaviyo feature updates and implement cutting-edge functionality **Requirements**: - Proven expert-level Klaviyo knowledge - you should know the platform inside and out - Advanced analytical skills with ability to derive actionable insights from complex data sets - Deep understanding of customer lifecycle marketing and retention psychology - Strategic thinking abilities to develop comprehensive retention marketing roadmaps - Technical proficiency with integrations, APIs, and advanced platform features - Expert-level segmentation skills using behavioral data and predictive modeling Expert-Level Requirements - Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations - Experience with complex multi-channel retention campaigns - Ability to train and mentor other team members on Klaviyo best practices

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