Description and Requirements This is a 4P function / role and it is the main responsible of market study and analysis to do the best planning of parts and pieces that will be sold. The Product Sr. Specialist creates and maintain a profitable portfolio (with a good mix of products) and provides product planning to increase product sales growth and expand market share. This role also evaluates and adjusts strategies to respond to changing and/or competitive markets. The Product Sr. Specialist must identify and maintain strong relationships with product partners, third party vendors, etc. Main responsibilities: Product: * Defines the right mix of products for the target market * Optimization of the P&L, ensure an adequate product mix in revenue and profit * Readiness of the product by Q; PNs, demand, training and support for the sales team * Analysis of competition in the market Place: * Weekly sales out tracking * Supports the relationship with reseller and wholesaler * Reseller understanding and market intelligence * Definition of the correct customer to have a product based on the analysis done. Promotion: * Multidisciplinary work with Marketing in order to determine the best promotion plans * Regular meetings with our Alliance (Intel, Microsoft, AMD) to activate joint actions * Identify price actions of the competition in time to suggest price drops proactively according to the market * Correct and intelligent management of the resources (GTN, Funding, rebates, etc.) Price: * Analyze of market prices and definition of strategies for deals * Analyze and define pricing strategy to meet internal targets of PFVs, getting the best balance against competition. * Analyze and launch pricing and tactical incentives to improve product turnover Requirements- Ideal applicant MUST have availability (and motivation) to travel once a month to the Central American and Caribbean region - Knowledge / Understanding of Central America´s retail segment is a plus Additional Locations : * Colombia - Cundinamarca - BOGOTA DC * Colombia * Colombia - Cundinamarca * Colombia - Cundinamarca - BOGOTA DC