This is a remote position. Schedule: Monday to Friday, 9:00 AM – 6:00 PM CST (Nebraska Time) Total weekly hours: 40 Hours Join a dynamic digital marketing team as an Social Media Specialist and take the lead in driving measurable results for a variety of clients. You’ll develop and execute advanced SEO strategies using tools like SEMrush, optimize websites for search visibility, and stay ahead of ever-changing algorithms. This role combines technical know-how with creative thinking to improve rankings, traffic, and overall performance. - Content Creation & Graphic Design • Design eye-catching graphics, GIFs, and short videos using tools like Adobe Creative Suite or Canva. • Adapt visual assets for Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and YouTube. - Channel Management & Scheduling • Plan and publish daily posts, stories, and reels across all social channels. • Monitor account health—respond to comments, messages, and mentions within 24 hours. - Content Writing & Storytelling • Write compelling captions, blogs, and micro-copy that reflect our brand voice and drive action. • Develop content calendars aligned with promotions, campaigns, and seasonal trends. - Meta Ads & Paid Social • Strategize, build, and optimize Facebook & Instagram ad campaigns (awareness, traffic, lead gen, remarketing). • Track key metrics (CTR, CPC, CPA, ROAS) and adjust targeting, creative, and budgets for maximum ROI. - Analytics & Reporting • Use platform insights and Google Analytics to measure performance, identify growth opportunities, and prepare monthly reports. • A/B-test creatives, copy, and ad audiences to continuously improve engagement and conversion rates. - Collaboration & Strategy • Work closely with design, SEO, and content teams to ensure a cohesive brand presence. • Stay up to date on social trends, best practices, and emerging features; recommend new tactics. Requirements Qualifications & Skills - Proficiency in graphic design tools (Adobe Photoshop/Illustrator, Canva, or similar). - Strong writing skills with an ability to craft persuasive, on-brand copy. - Proven track record running Meta (Facebook & Instagram) ad accounts, including campaign setup, optimization, and reporting. - Familiarity with social scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and basic SEO principles. - Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously. - Data-driven mindset: comfortable analyzing performance metrics and turning insights into action. Independent Contractor Perks - HMO Coverage for eligible locations - Permanent work from home - Immediate hiring - Steady freelance job - ZR_25185_JOB Required Skill Profession Business Operations Specialists