Lifecycle Marketing Manager Job Description We are seeking a skilled Lifecycle Marketer to join our e-commerce team. The ideal candidate will own and optimize email and SMS marketing campaigns, as well as manage Shopify operations across multiple storefronts. - Owning and optimizing email and SMS marketing campaigns is key in this role. - You will launch A/B tests to continuously improve campaign performance. - Collaborating with creative teams on templates and messaging is essential for success. - Ensuring compliance with data privacy regulations is crucial in this position. Shopify Store Operations: - You will manage 3 Shopify storefronts, overseeing product uploads, collections, tags, and content updates. - Partnering with design/ops teams to deliver a consistent customer experience is vital. - Executing promotional campaigns and seasonal merchandising updates will be part of your responsibilities. Customer Journey & Loyalty: - Mapping and optimizing the full lifecycle from acquisition to retention is critical. - Supporting the creation of loyalty and/or referral programs will be an important aspect of this role. - Identifying key moments for messaging across channels will require strong analytical skills. Cross-Functional Coordination: - You will align with design, operations, and CX teams for product drops and tentpole campaigns. - Driving campaign timelines across email, SMS, and Shopify will be a key responsibility. - Identifying process improvement opportunities in lifecycle and e-commerce ops will be essential. Requirements: - 2–4 years of experience in e-commerce marketing. - Proven hands-on experience with Klaviyo and Shopify (multi-store is a plus). - Strong organizational skills and ability to juggle priorities. - Self-starter attitude and curiosity to learn new tools. We offer a passionate, agile team focused on growth, creativity, and customer experience. If you thrive on taking initiative, optimizing systems, and working cross-functionally, we would love to hear from you.