Buscamos un profesional apasionado para desempeñar el papel de especialista en marketing y ventas. perfil: técnico o tecnólogo con habilidades sólidas en mercadeo, publicidad, gestión de mercados y carreras afines. funciones: - realizar un adecuado manejo y distribución de publicidad. - administrar pop designado por la compañía. - gestionar el ingreso de personal a los puntos de venta. - proponer proyectos de publicidad y mercadeo. - llevar a cabo activaciones comerciales y de mercado. beneficios: - salario competitivo. - inicio de contrato: agosto 2025. - indispensable: estar en etapa productiva. - requisitos: estudiante habilitado para realizar su etapa productiva y firmar contrato de aprendizaje sena. aplica si cumples los requisitos...
Buscamos un especialista en marketing de pago ayuda a impulsar nuestras campañas multicanal hacia el éxito. diseña, ejecuta y optimiza estrategias de medios de pago en múltiples plataformas. responsabilidades: - diseñar y gestionar campañas de medios de pago en google ads, meta ads y otras plataformas. - optimizar estrategias de adquisición y conversión para alcanzar un alto roi. - implementar segmentación de audiencias y estrategias de retargeting en diversos mercados. - analizar datos y elaborar reportes con herramientas como google analytics, looker studio y plataformas publicitarias. requisitos del candidato: experiencia previa en campañas de cpc dentro de agencias y conocimientos en atribución, medición de campañas y cro. el candidato ideal tendrá habilidades técnicas avanzadas y capacidad analítica. cultura de la empresa: también colabora estrechamente con los equipos de marketing, análisis, diseño y contenido. sus responsabilidades incluyen diseñar y gestionar campañas de medios de pago en múltiples plataformas....
About the role we are seeking a seasoned marketing expert to drive the growth and adoption of our ai-driven products. as a senior product marketing manager, you will be responsible for developing and executing go-to-market strategies that showcase the value and potential of our innovative solutions. this is an excellent opportunity for a highly motivated and experienced professional to join our team and contribute to the success of our business. key responsibilities - ai product gtm & launch excellence: develop comprehensive go-to-market plans that highlight the benefits and features of our ai-powered products. create enablement toolkits that empower teams to launch consistently and at scale. - cross-functional leadership: foster collaboration between product, data science, enterprise marketing technology, creative, and brand teams to ensure ai features meet business needs and are aligned with company goals. - bias for action and operationalization: drive executional rigor by transforming strategic initiatives into concrete work plans with clear owners, timelines, and key performance indicators (kpis). - market & consumer intelligence: track emerging ai trends and competitive benchmarks, providing actionable insights to inform business decisions. - performance optimization and experimentation: define success metrics and develop test-and-learn roadmaps to iteratively improve adoption, engagement, and conversion of ai experiences. requirements - experience: 5+ years in product marketing, growth marketing, or digital product management with at least 2 years focused on ai...
Job opportunity we are seeking an accomplished marketing strategist to spearhead the development and execution of comprehensive marketing plans, driving growth and expanding our presence across central america. responsibilities: - conceive, design, and implement 360-degree marketing initiatives, including special projects and always-on digital campaigns, as well as partnerships from negotiation to implementation. - foster collaboration with cross-functional teams, encompassing crm, marketing communications, creative, pr, content marketing, and media. - analyze campaign effectiveness and report on results by city. - create and analyze performance data for various channels. - conduct thorough market research to inform strategic decisions, analyzing local trends, customer preferences, and competitor activities. requirements: - bachelor's degree in marketing, business, communications, or a related field. - at least 3 years of experience in marketing, project management, or a similar role. - prior experience in the mobility, tech, or startup industry is advantageous. - demonstrated understanding of digital and offline marketing strategies. - able to develop and execute targeted marketing campaigns tailored to the latam region. - excellent project management skills, with the ability to handle multiple tasks concurrently. - proficiency in data analysis tools to measure campaign performance. - advanced conversational english proficiency. - flexibility to travel if required....
Job description: we are seeking a highly skilled content marketing manager to join our team in latin america. the successful candidate will be responsible for developing strategic marketing initiatives across multiple lines of business, tailoring content and strategies to meet regional needs. key responsibilities include creating content strategy for each region's line of business, including creation, copy, and design through agencies, distributing messages and materials strategically to stakeholders, and building relationships with pr and advertising agencies to promote solutions effectively. this role requires a dynamic and innovative individual with excellent analytical skills to interpret data and optimize marketing strategies, strong communication and collaboration skills, and a minimum of 5 years of experience in digital marketing specifically in b2b environments. a bachelor's degree in marketing, communications, business, or a related field is also required....
Job opportunity we are seeking an accomplished marketing strategist to spearhead the development and execution of comprehensive marketing plans, driving growth and expanding our presence across central america. responsibilities: - conceive, design, and implement 360-degree marketing initiatives, including special projects and always-on digital campaigns, as well as partnerships from negotiation to implementation. - foster collaboration with cross-functional teams, encompassing crm, marketing communications, creative, pr, content marketing, and media. - analyze campaign effectiveness and report on results by city. - create and analyze performance data for various channels. - conduct thorough market research to inform strategic decisions, analyzing local trends, customer preferences, and competitor activities. requirements: - bachelor's degree in marketing, business, communications, or a related field. - at least 3 years of experience in marketing, project management, or a similar role. - prior experience in the mobility, tech, or startup industry is advantageous. - demonstrated understanding of digital and offline marketing strategies. - able to develop and execute targeted marketing campaigns tailored to the latam region. - excellent project management skills, with the ability to handle multiple tasks concurrently. - proficiency in data analysis tools to measure campaign performance. - advanced conversational english proficiency. - flexibility to travel if required....
Unlock a dynamic career path with a focus on innovative ai-powered experiences. "> about the role we are seeking a highly skilled and experienced senior product marketing manager to lead our efforts in launching and scaling ai-driven products. this is an excellent opportunity for a professional who has a proven track record of success in product marketing, growth marketing or digital product management with at least 2 years focused on ai/ml-driven products. "> key responsibilities 1. craft end-to-end gtm plans, including segmentation, value propositions, positioning, and launch kpis, for new ai features; create enablement toolkits that empower brand and regional teams to launch consistently and at scale. 2. act as the connective tissue between product, data science, enterprise marketing technology, creative, and brand teams to ensure ai features are fit-for-purpose and brand-right; present recommendations and results to senior leadership and influence investment and prioritization decisions. 3. drive executional rigor by transforming strategic ai initiatives into concrete workplans with clear owners, timelines, and kpis—ensuring pilots quickly move from test to scale; champion mvp thinking and fast-cycle experimentation to accelerate feature deployment, reduce time-to-value, and continuously refine ai-driven experiences based on real user feedback. 4. track emerging ai trends and competitive benchmarks, translating insights into opportunity assessments and povs. 5. define success metrics and test-and-learn roadmaps (a/b & multivariate) to iteratively improve adoption,...
This is a key role in driving business expansion and growth through innovative data-centric marketing strategies. key responsibilities: - strategic planning: identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting kpis to measure success. - campaign execution: creating and managing marketing campaigns across various digital channels like paid advertising (ppc), email marketing, content marketing, social media, seo, and landing pages. - lead generation: designing and implementing lead generation initiatives to attract qualified potential customers. - customer acquisition: optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups. - customer retention: implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers. - data analysis & reporting: monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies. - a/b testing & experimentation: continuously testing different marketing approaches to identify the most effective tactics for maximizing roi. this role involves collaborating closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey. as part of this team, you will be responsible for developing and executing marketing strategies that drive sustainable business growth and profitability....
Establishing a strong commercial presence - this role offers an exceptional opportunity to drive business growth and development in the latam region. as a commercial leader, you will be responsible for defining and implementing sales and marketing strategies that meet key qualitative and quantitative targets. you will manage the marketing and sales action plans to achieve profitable results and ensure high customer satisfaction. key responsibilities: - developing and executing commercial and marketing strategies. - leading large sales deals and driving business growth. - building high-performing teams with a focus on organizational capabilities and culture of excellence. qualifications: - over 10 years of commercial leadership experience managing sales and marketing teams. - proven success in developing and executing commercial and marketing strategies. - strong leadership skills in building high-performing teams. - bachelor's or master's degree in engineering or business, fluency in english, and excellent communication and intercultural skills. what we offer: - a dynamic and challenging work environment. - the opportunity to grow through hands-on experience, mentorship, and learning. - a culture that values people from different backgrounds. apply today...
Se requiere un profesional experimentado para liderar el desarrollo de estrategias comerciales y posicionar nuestros productos en el mercado. las responsabilidades incluyen: - desarrollar planes de marketing anuales que cumplan con los objetivos de ventas y posicionamiento definidos. - liderar equipos cross-funcionales para implementar y ejecutar planes de marketing institucional. - coordinar la planificación, ejecución y seguimiento del presupuesto local de ventas e inversión promocional. - diseñar materiales promocionales y proponer eventos y tácticas que promuevan el cumplimiento de los objetivos de la línea. - controlar las ventas y gastos promocionales mensualmente para asegurar el cumplimiento de los presupuestos. requisitos mínimos: - título universitario en mercadeo o carreras afines a la salud. - experiencia mínima de 5 años en gerencia de producto en la industria farmacéutica. - conocimiento del sistema de salud en colombia. - manejo de microsoft office y bases de datos institucionales. - liderazgo y motivación de equipos....
Descripción del puesto este puesto es fundamental para impulsar el crecimiento empresarial mediante iniciativas de marketing estratégicas en latinoamérica. el country marketing partner juega un papel crítico en la adquisición de clientes y reconocimiento de marca para sgs en el país. - desarrolla y ejecuta estrategias de marketing impactantes que generen demanda y mejoren el posicionamiento de sgs en el mercado. - actúa como socio clave de marketing para el director general del país, líderes de unidades de negocio y equipos comerciales. - asegura una comunicación de marca coherente y de alta calidad. requisitos: - más de 10 años de experiencia en marketing b2b, generación de demanda y posicionamiento de marca, preferiblemente en servicios profesionales o tecnología. - historial comprobado de impulsar el crecimiento empresarial mediante iniciativas de marketing estratégicas en latinoamérica. - amplia experiencia en análisis competitivo, posicionamiento estratégico y narrativas de marca. beneficios salario a convenir, rodamiento a convenir, beneficios de la empresa y variable por comisiones según cumplimiento de metas. otros el éxito en este rol significa contribuir directamente al crecimiento de ingresos, incrementar la penetración de mercado y hacer de sgs la primera opción para los clientes en latinoamérica....
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