Marketing role overview the vision care brand manager plays a key role in planning and implementing marketing strategies to meet objectives. the primary focus will be on crafting, implementing, and supervising high-impact marketing programs aimed at attracting new wearers and ensuring their retention in the category. the brand manager will implement brand strategies and contribute to defining strategic guidelines for the market. duties and responsibilities - develop and implement local portfolio and pricing strategies tailored to industry needs. - create channel or country-specific marketing plans targeting healthcare professionals, optical retailers, and end-users. - shape commercial messaging cycles and tools for sales teams, distributors, and promoters. - collaborate with professional marketing teams to promote contact lenses with healthcare professionals. - work closely with product, sales, and marketing teams to align brand goals and initiatives. - conduct market research and analysis to identify opportunities for brand growth. - monitor and analyze marketing campaign performance, making data-driven recommendations for improvement. - stay updated on industry trends, regulatory requirements, and competitors' activities. - cross-functional collaboration to ensure successful product launches and promotions. requirements - bachelor's degree required, preferably in business administration, marketing, or advertising. - a master's degree is beneficial. skills - project management experience and skills. - multifunctional task management experience. - ability to align ...
Job title: brand and content marketing lead genesis orthopedics & sports medicine exists to bring world-class orthopedic care to everyone—regardless of insurance status. our mission is rooted in justice, inclusion, and innovation. we're reimagining musculoskeletal care to make it more accessible, more human, and more effective. we're seeking a skilled brand and content marketing lead to help us communicate our mission creatively, consistently, and compellingly. the role - as our brand and content marketing lead, you will be responsible for bringing our brand to life through storytelling, design, and multimedia content. - you will translate creative strategy and direction from ox creates into high-quality visual and multimedia content. - design and produce marketing assets for digital channels (e.g., instagram, linkedin, email newsletters, recruitment campaigns). - develop and edit compelling short-form and long-form videos, including patient stories, event recaps, and staff features. - manage and maintain brand consistency across digital platforms, internal documents, and communications. - utilize ai tools for content development where applicable. - track and optimize kpis including content volume, impressions, and campaign-specific outcomes. responsibilities: - provide content support for staff recruitment and internal initiatives. - assist in creative storytelling that resonates with our diverse, community-focused patient base while reflecting the excellence of orthopedic care. requirements: - strong portfolio demonstrating photo and video editing, brand storytel...
Job overview we are seeking a highly skilled brand analyst to join our team. as a key member of our organization, you will be responsible for driving business growth and developing strategic brand plans. - responsibilities: - develop and execute local brand strategies with the support of cross-functional teams. - ensure alignment with regional and global priorities, while adapting initiatives to meet local market needs. - collaborate effectively with key stakeholders, including the sector marketing team, market unit leader, commercial market unit teams, and global functions such as r&d; and finance. - drive excellence in the execution of regional and local initiatives by incorporating high-quality insights from consumers, customers, and channels. - navigate a dynamic, fast-paced environment with a strong focus on achieving business results. qualifications: - requirements: - bachelor's degree in business administration, marketing or related field. - minimum 1-2 years of business experience within marketing and/or trade marketing positions. - strong analytical skills. - knowledge of the consumer goods industry in colombia, consumers, shoppers, customers, channels. - displays a robust set of personal values and ethics behaviors. - fluent in english & spanish. what we offer: - opportunities to learn and develop every day through a wide range of programs. - internal digital platforms that promote self-learning. - development programs according to leadership skills. - specialized training according to the role. - learning experiences with internal and external providers. - ...
Marketing assistant job description we are seeking a skilled marketing assistant to support the launch, growth, and development of our wellness brand. this role requires an individual with diverse skills, including social media management, content creation, campaign analysis, and technical support. key responsibilities: - manage and optimize content across multiple platforms, ensuring brand consistency and audience engagement. - contribute to marketing campaign ideas to support business growth and engagement. - create compelling graphics and edit videos for marketing materials, social media, and promotions. - monitor social media interactions, respond to comments/messages, and foster relationships with the audience. - analyze campaign data and performance metrics to optimize marketing strategies. secondary responsibilities: what success looks like: - a strong online presence, increased engagement, visibility, and brand recognition across social media and podcast platforms. - data-driven marketing, effective campaign analysis, and optimization based on performance insights. - creative and impactful content that aligns with brand messaging. - seamless collaboration, supporting different areas of the business with a proactive approach. qualifications: - 2+ years experience in marketing, social media management, or a similar role. - background in content creation, graphic design, or video editing. - experience working with startups and being part of business launches. skills: - proficiency in klaviyo and social media scheduling tools is required. - strong analytical s...
Cree una alerta de empleo y reciba nuevas ofertas que se adaptan a su perfil desde más de 2550 sitios web de empleo