Job summary we are seeking a meticulous and analytical digital media analyst to manage campaign planning processes, support ad operations, and reporting. the ideal candidate should have strong analytical skills, experience in digital advertising operations, and the ability to ensure the complete execution of a media campaign while providing detailed reports on the results, identifying optimization windows and opportunities. key responsibilities: - develop projects, strategies, and campaigns for various business units. - collaborate with marketing, product, and creative teams to ensure correct campaign implementation and performance. - oversee day-to-day campaign monitoring from planning, implementation, optimization, and closure, including results reports and presentations. - traffic digital ad campaigns across platforms, maintaining updated assets planning and post-buy files. - troubleshoot any issues related to ad delivery, ensuring minimal disruption for campaign performance. - create data visualization dashboards for stakeholders using analytics and reporting tools. - reconcile discrepancies between planned and actual spend, resolving any issues promptly. requirements: - bachelor's degree in business, marketing, finance, or a related field. - 3+ years of experience in media analysis, ad operations, or a related role. - strong understanding of digital advertising platforms and ad trafficking processes. - proficiency in analytics and reporting tools, such as google analytics, excel, and data visualization software. - experience with advertising management tools like ...
Job title: digital media analyst this is an exciting opportunity for a highly skilled digital media analyst to join our team. as a key member of the media strategy team, you will be responsible for developing and executing digital media campaigns across various platforms. responsibilities: - media planning: develop and execute comprehensive media plans that meet business objectives. - campaign execution: oversee the execution of digital media campaigns, including ad trafficking, campaign monitoring, and optimization. - data analysis: analyze campaign performance data to identify trends, opportunities, and areas for improvement. - budget management: manage campaign budgets to ensure optimal roi. - collaboration: collaborate with cross-functional teams, including marketing, creative, and sales, to ensure campaign success. requirements: - education: bachelor's degree in marketing, communications, or related field. - experience: 3+ years of experience in digital media planning and buying. - skillset: strong analytical skills, attention to detail, and ability to work in a fast-paced environment. - tools: proficiency in google analytics, excel, and data visualization tools. what we offer: - competitive salary: a competitive salary and bonus structure. - growth opportunities: opportunities for career growth and professional development. - culture: a dynamic and collaborative work environment....
Digital media planner/buyer position bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. we are looking for someone with a strong media and advertising foundation; well-versed in google campaign manager, meta ads manager, linkedin ads, planning, presenting, executing, and optimizing all media strategies. this role involves developing comprehensive media plans aligned with client goals and target audiences, conducting in-depth research and analysis to identify optimal media channels and strategies, determining budget allocation across channels based on performance and objectives, staying abreast of emerging digital media trends, technologies, and ai integrations, and advising the new business teams and account teams on recommended budgets and media strategies during the pitch process. campaign execution & management - oversee the execution of paid media campaigns across various platforms (e.g., google ads, social media platforms, programmatic display) - manage relationships with external vendors responsible for day-to-day campaign management - track key performance indicators (kpis) such as leads, cost per acquisition (cpa), cost per lead (cpl), engagement rates, web traffic, and form fills - analyze campaign performance data to identify areas for optimization and improvement, generate regular reports on campaign performance...
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