**build and follow the marketing strategy to insure the product development**: - design brand plan and long term 5y plan. - create an implement the brand strategy and product positioning. - execute the brand plan’s activities. - comply with the sales and investment budget. - analyze the market data to find business opportunities. - accompaniment in field work to the sales force - develop communication and promotion campaigns. - establish and maintain relationship with kols. - reinforce the synergies across all sales representatives, commercial and access team. - coordinate logistics to enable pre-launch products sourcing and delivery to the market in cooperation with the logistics area. - provide technical expertise, training, and motivation to the field force on the products and clients that require it. - manage relationships with local support and communication agencies. - manage relationships with opinion leaders and different associations to support the product. - identify and analyze local customer needs and market opportunities. - organize of cycle meetings to align marketing strategies with the sales force. **marketing tools elaboration, coordination, and maximization** - promotional material elaboration - actively participate in marketing tool and promotion trainings - coordinate congress and events organization. **complying with colombia legislation, ipsen ethical code, conduct code and global directive on interactions with hcps and hcos** **security and health at work** - participate updating of identification of dangers, evaluations, and...
Title: product manager oncology company: ipsen colombia s.a.s about ipsen: ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: oncology, rare disease and neuroscience. supported by nearly 100 years of development experience, with global hubs in the u.s., france and the u.k, we tackle areas of high unmet medical need through research and innovation. our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. we build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. at ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. join us on our journey towards sustainable growth, creating real impact on patients and society! for more information, visit us at and follow our latest news on and . job description: build and follow the marketing strategy to insure the product development : design brand plan and long term 5y plan. create an implement the brand strategy and product positioning. execute the brand plan’s activities. comply with the sales and investment budget. analyze the market data to find business opportunities. accompaniment in field work to the sales force develop communication and promotion campaigns. establish and maintain relationship with kols. reinforce the synergies across all sales representatives, commercial and access team. coordinate logistics to enable...
**development, promotion and implementation of a high added value service offer** - identify and materialize partnership opportunities with care providers. - seek operational synergy opportunities within the ipsen portfolio in order to increase the attractiveness and impact of ipsen initiatives. - implement sales strategy for the main key accounts, deliveries in your territory / group of specific accounts. - create and execute business plans for key accounts and for the company, based on a deep understanding of goals, challenges and opportunities. - execute the sales strategy in the sales territory **development of relationships and partnerships with all stakeholders in the accounts** - working with multidisciplinary coordination of the implementation of key projects. - regularly meet current and potential stakeholders to identify needs, to make sales and / or provide services that meet their needs. **stakeholder engagement** - build and maintain relationships with commercial accounts/stakeholders. - actively look for opportunities in the market - strategic perspective in each action developed on the client, showing leadership in daily activities. - use ideas and a consultative approach to sales to challenge customers how to innovate in their sector and with their customers, challenging them to modernize and expand their businesses in the implementation of digital technology and its processes. - identify and help to solve access barriers in the clients and hco´s under responsibility_._ **cross functional collaboration** - obtain a full understanding of th...
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