**content strategy & planning**: - develop content strategies that align with the brand’s goals and target audience. - create a content calendar, scheduling posts for optimal engagement. - research industry trends to keep content relevant and engaging. - **content creation**: - design, write, and produce high-quality, on-brand content for social media, including images, videos, graphics, and written posts. - work with photography, videography, and graphic design tools (e.g., canva, adobe suite) to create visually appealing and consistent content. - develop captions, hashtags, and copywriting that resonates with the audience and drives engagement. - **social media management**: - manage and post on platforms such as instagram, facebook, twitter, linkedin, tiktok, and others as needed. - monitor social media accounts for comments, messages, and mentions, engaging with followers in a timely and positive manner. - analyze and track social media metrics, such as engagement rates, follower growth, and post reach, to assess content performance. - **community engagement**: - actively engage with followers, responding to comments and messages to foster a community around the brand. - identify and collaborate with influencers or brand ambassadors to increase reach. - **campaigns & promotions**: - develop and execute social media campaigns for promotions, launches, or events. - work with other marketing or sales teams to ensure cohesive branding across campaigns. - **analytics & reporting**: - use analytics tools (e.g., meta business suite, google analytics) t...
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