[HN-411] - LEAD FUNNEL MANAGER

Company overview your virtual adjuster (yva) is a technology-enabled property insurance claims platform serving roofing contractors nationwide. our platform simplifies and accelerates the claims process, helping contractors manage claims more effectively, reduce administrative burden, and improve communication with homeowners. job overview: as a lead funnel manager, you will be responsible for designing, building, and optimizing lead funnels that attract, engage, and convert our ideal customer profile (icp) into warm, qualified leads. you will work closely with the sales team to ensure the leads passed on are ready to be closed. your work will span multiple channels, both digital and non-digital, and will directly impact our customer acquisition strategy. key responsibilities: - develop and manage marketing funnels that target and nurture our ideal customer profile (icp). (direct mail, phone outreach, events, etc.)—to attract and engage leads. - analyze and optimize the performance of existing funnels, implementing a/b testing and other strategies to improve conversion rates. - work closely with the sales team to ensure seamless handoff of warm leads and align on lead quality. - map out customer journeys from first touchpoint to conversion, ensuring continuous engagement and nurturing. - track, report, and analyze funnel performance metrics to understand lead behavior, conversion rates, and areas of improvement. - develop content strategies for each stage of the funnel (awareness, consideration, decision). - identify new opportunit...